Dark Patterns – road block

Darth Vader "Have the advertisement block out the continue button. they to at least acknowledge our ad before continuing." CX Jedi: Don't block the users progress toward their goals.

Young Jedi, a road block is a dark pattern design, which intentionally impedes the customer. You know what the customer wants but you force them to do something else. While this tactic may satisfy your short term metrics or goals, it is the path of the dark side. You may think of it as a minor inconvenience but your customers notice. Each time you block them you lose credibility and goodwill. Customers know when you don’t have their best interests at heart and will leave.


May the Force be with you,

Shoji-Wan Kenobi

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